About FuelMarble

The Company Behind FuelMarble

FuelMarble is distributed in the UK by MICCHO LTD, a company registered in England & Wales (Co. No. 17197924), with a registered office at 124 City Road, London EC1V 2NX. The device itself is Japanese-engineered, developed from 2008 under Prof. Watanabe Takeshi and cleared by the Japan Fair Trade Commission. This page is who we are; for the lab data on how it works, see our technology page.

Who We Are

A UK Distributor for a Proven Japanese Technology

FuelMarble is the trading name of MICCHO LTD, incorporated in England & Wales (Company No. 17197924) with a registered office at 124 City Road, London EC1V 2NX. We bring an established Japanese fuel-efficiency technology to drivers, fleets, and businesses across the UK, United States, Canada, and Mexico.

The technology is not new or experimental. It was developed over more than a decade in Japan and deployed at scale internationally before reaching our markets. Our role is distribution, support, and honest measurement, helping every customer see their own before-and-after numbers rather than take a claim on faith.

That is the line we hold: we do not ask you to believe a marketing figure. We point you to the independent record, the lab data and verified vehicle results on our technology page, and let it speak for itself.

180k+
Units deployed globally
10+
Years of R&D in Japan
4
Markets served (UK, US, CA, MX)
2008
Technology origin, Japan
Made in Japan: FuelMarble technology
Why It's Legitimate

Backed, Cleared, and Patented

Plenty of products claim to save fuel. What separates a serious company from a garage-shelf gadget is whether independent bodies have examined the technology and put their name to it. FuelMarble's has been, by a national competition regulator, by the patent system, and by a university research programme.

We treat those as credentials, not as a promise of your specific saving. The evidence for how the device actually works, the measurements, the mechanism, and the verified vehicle results. Is set out in full on our technology page.

JFTC Cleared (2008)
Cleared by the Japan Fair Trade Commission during its 2008 review of fuel-saving products, a period in which numerous competing products were challenged over unsubstantiated claims.
Three Japanese Patents
Protected by patents JP4402484, JP2000-191338, and JP2005-256802, covering the mineral compound, its manufacture, and the underlying mechanism.
University-Validated
The underlying technology was developed and independently validated at Kurume Institute of Technology under Prof. Watanabe Takeshi, from 2008 onward.
180,000+ Units Deployed
Proven at scale across Japan, Southeast Asia, and China before its UK, US, Canadian, and Mexican rollout, an established operation, not a start-up claim.
The Team

Meet the FuelMarble Content Team

Our content team combines deep technical expertise with real-world fuel industry experience to bring you honest, useful insights.

A
Director

Avery

Avery leads FuelMarble's international operations and strategic direction. With a background spanning fleet economics, regulatory compliance, and macro fuel market trends, Avery oversees commercial partnerships, product positioning, and the company's growth across the UK, US, Canadian, and Mexican markets.

Expertise
Fleet economicsFuel market analysisRegulatory complianceCommercial strategy
LinkedIn
E
Engineering Specialist

Elias Thorne

Elias translates complex engine science into clear, accurate content. Specialising in diesel combustion, DPF systems, and Japanese engineering methodology, he produces FuelMarble's technical documentation, performance analyses, and in-depth product guides.

Expertise
Engine mechanicsDPF systemsDiesel combustionTechnical documentation
S
Operations Specialist

Sienna Vance

Sienna brings the FuelMarble story to life through driver-focused content. From real-world fuel saving tips to fleet management insights, she covers everything from everyday driver experience to EV transition trends and sustainable transport.

Expertise
Driver experienceRoute planningEV trendsFuel saving tips

The Evidence Is on the Table

See exactly how the technology works and the independent data behind it, then find the right FuelMarble for your vehicle.